Building the Practice You Want; How to Attract Better (Not Just More) Clients.The key for growing a profitable and rewarding mediation, collaborative or out of court settlement practice is to attract clients who want a strategic, intelligent and constructive approach to resolving family matters. This means defining who you want to attract to your practice and doing something every day to achieve your goal. Creating the practice you want requires defining and executing your marketing plan with intention. The primary objective for this workshop is to help you learn how to attract better clients, who want what you do best, so you can build a profitable and rewarding practice.
About Liz:Elizabeth FerrisWith over 25 years of business development, strategic planning and legal marketing consulting, Elizabeth helps professional service firms, lawyers and collaborative professionals to identify and communicate their brand to attract desirable and profitable clients. Her goal is to help collaborative professionals and mediators to distinguish themselves in a competitive marketplace, attract better not just more clients and build a rewarding and profitable practice.
Her clients include over 20 Collaborative groups and some of the most successful law firms in North America and the UK. She is a frequent speaker and author on the topic of growing your practice. Elizabeth has conducted marketing and business development workshops and strategic planning and partner retreats throughout North America, Ireland, Scotland, England, Austria, and Australia.
While Elizabeth’s experience includes working with all types of law firms, she has received international recognition for her work with niche law firms, including family law, ADR, and Collaborative Law professionals. Elizabeth and her team were the original architects for the International Collaborative Law brand, increasing the awareness and demand for Collaborative Law across the globe.